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Copy research looking ahead to 1990 : creative development research, the evolution of copy evaluation, international directions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 28-29, 1986 : transcript proceedings. by Advertising Research Foundation Copy Research Workshop (3rd 1986 New York, N.Y.)

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Published by The Foundation in New York, NY (3 E. 54th St., New York 10022-3180) .
Written in English

Subjects:

  • Advertising copy -- Congresses.,
  • Advertising -- Research.

Book details:

Classifications
LC ClassificationsHF5825 .A38 1986
The Physical Object
Pagination279 p. :
Number of Pages279
ID Numbers
Open LibraryOL2447697M
LC Control Number87145828

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